SEMA 2025 was an exciting event for Hypercraft, as we took center stage to showcase the next generation of electric propulsion technology and unveil groundbreaking partnerships that are redefining performance, defense, and sustainability.
Leading the Conversation on Electrification and Hybrid Innovation
One of the most exciting moments from this year’s SEMA event came when Hypercraft CEO, Jake Hawksworth, took the stage to discuss the future of full-electric and hybrid-electric technology within the defense community.
Jake highlighted how hybrid systems are becoming the ideal bridge between innovation and capability meeting diverse operational needs while advancing sustainability and high performance. This discussion resonated across the show floor, underscoring how electric mobility is no longer a distant vision, but a rapidly accelerating reality.
At Hypercraft, we’re proud to be pushing the boundaries of electric propulsion, from high-performance EVs to defense applications, and everything in between.
Live from the SEMA Show: Continuing the Electrification Conversation
Following the education session, Jake joined Chris Jacobs live at the SEMA Show to continue the conversation around electrification and where the automotive industry is headed next.
Building on the momentum, Jake shared insights into how the transition from full electric to hybrid-electric systems is shaping the future, not just for passenger vehicles, but also for performance platforms, off-road builds, and defense technology.
The energy around this shift is undeniable and Hypercraft is proud to be leading the charge in developing scalable electric and hybrid systems that balance power, precision, and sustainability.
Product Spotlight: The Sierra Echo-S Powered by Turntide
In one of the most talked-about unveilings at SEMA 2025, Hypercraft and Turntide Technologies revealed the Sierra Echo-S, powered by Turntide’s revolutionary axial flux motors.
This setup is compact, lightweight, and insanely powerful; a true redefinition of electric performance on any terrain.
Performance Highlights (per motor):
247 Nm continuous torque
610 Nm peak torque
182 kW peak power
With two AF-140 motors paired with Gen 5 inverters, this platform delivers unmatched torque, precision, and efficiency; a combination that turns heads and sets new benchmarks for EV capability.
“Turntide’s motor delivers huge power in a small, light package that lets us push the limits.”
— Jake Hawksworth, CEO @ Hypercraft
Driving the Future Forward
From groundbreaking powertrain technology to industry-shaping conversations, Hypercraft’s presence at SEMA 2025 showcased our unwavering commitment to driving the future of electrified mobility.
As the automotive and defense worlds evolve, we’ll continue leading with innovation, delivering turnkey electric and hybrid systems that perform under the most demanding conditions on the track, off-road, or in mission-critical applications.
Hypercraft is more than an electric propulsion company, we’re building the power systems of the future.