Knocking to 10 Podcast Featuring Jake Hawksworth, CEO of Hypercraft

In this episode of Knocking to 10, Jake shares how he’s scaling Hypercraft, a hardware-first company building electric and hybrid powertrains for defense, marine, and commercial vehicles. We get into: Why going “hardware first” was the wedge for a software play How he narrowed a 40M vehicle market to just 50 perfect-fit customers The near-death moment that forced Hypercraft to rethink everything How to survive 5+ year sales cycles with no revenue Why most investors don’t understand hard tech — and what to do about it Jake also opens up about managing investor expectations, learning to say no, and why he thinks AI is the most overhyped trend in the game (even though he’s building for it).